More Spotlights Contact: Corporate Development Officer Sabrina Pourmand (650) 568-7337 spourmand@peninsula habitat.org Home Partnerships Spotlight Cause Related Marketing Campaigns, DealCloset And Associated Websites Cause Related Marketing (CRM) is a strategy linking purchases of a product with fundraising for a worthwhile charity, project, or cause. It creates a mutually profitable outcome for the business and the charity. CRM can be a highly effective method that contributes to building a positive image for the business while helping a charity gain much needed visibility. DealCloset, and associated websites, including dealdawg.com, auction-dog.com, auction-dog.com.au, auction-shop.com, auctionup.co.uk, dealdawg.co.uk, saleroundup.com are committed to the community. Currently, they donate a portion of each sale to Peninsula Habitat for Humanity. Through volunteer labor and donations funding building materials and other construction costs, individuals from all walks of life can provide affordable ownership housing for low-income families, offering them a hand up, not a handout and helping to strengthen our community. DealCloset and associated websites also donate a portion of profits from their referral sales, which include gap coupons, cheap tires, and college books.